Role of Social Media in Sales of SME’s (Small-Medium Enterprises) Products Friday, June 26, 2015

Head of the Department of Management, Faculty of Economics and Management (FEM), Bogor Agricultural University (IPB), Dr. Mukhamad Najib became a resource person in the afternoon talkshow on RRI Pro 2 FM Bogor, on Thursday (18/6). On the occasion he explained the role of social media in promoting the sale of products of Small and Medium Enterprises (SMEs) in Bogor.

 

According to him, so far SMEs have got problems in marketing. Besides not having enough networks, they do not have sufficient funds for promotion through the media. The emergence of social media, such as Facebook, Twitter, Instagram and others provide opportunities for SMEs to be able to promote their products efficiently in terms of cost.

 

"Users of social media in Indonesia are about 70 million people, and 60 million of them access social media via smartphones. That means if we promote via social media, it is potentially accessible to more people and spread in a short time, as consumers open social media at any time through their smartphones," he said.

 

He asserted, "Social media is efficient enough for use as a promotional tool primarily by newly-starting businesses. We simply subscribe a data package of Rp 30,000-Rp 50,000, per month, and so we can promote as much as possible. Social media in Indonesia is experiencing rapid development, especially with the increasingly cheaper smartphones and data packages offered by cellular providers. The advantages of promotion through the social media are it is cheap also easily spread widely. In theory, a positive information will spread ti a minimum of seven people in the circle of networks. Only by forwarding or copy-paste, a current information is so easily spread. So, never underestimate social media ". (Mtd).