IPB Students Talk about Digital Marketing at RRI

Nadia Dija from Human Resource Clinic of Bogor Agricultural University (IPB), Fais Naufal from the Centre of Management IPB (COM @), and Clara from the Executive of Management (EXOM) were invited as speakers in the Pangrango afternoon program on 106.8 FM RRI PRO 2 talking about Digital Marketing, Thursday (10/3). The program is of three sessions and are interspersed with hit songs.

 

This program, guided by Delly Tambunan, ran in a relaxed way as the targeted audience of RRI Pro 2 is young people of 16-22 years old. Speakers were given questions and opportunity to express their opinion about the digital marketing, specifically for small-scale businesses now being preferred by young people. Questions include how to start a business, how to market the brand via digital ethically, how to build public awareness about the brand, and others.

 

Clara as owner of "Kue Candu" shares her experience in business. "This business has been running for five months with the target markets: the student fellows on campus, events by students and faculty members," said Clara.

 

In addition, the speakers were also given the opportunity to answer questions coming from the audience. This program can educate the speakers and the audience about the digital marketing and student views on the readiness in the face of digital marketing era in Indonesia. *** (Mtd)