Pulled the Interest of the Generation of Now Age, Student of IPB Offered the Eco-Selebgram
Losing in the previous competition did not necessarily discourage the spirit of Yazidah Nur Rahmah, the student of Department of Family and Consumer Science, Faculty of Human Ecology (Fema), Bogor Agricultural University (IPB), to continue to hone her writing skills. The effort did not betray the result, it was learned from the failure, Yazidah finally got the 2nd Winner on the National Essay Competition at the Agriphoria Event which was held in IPB.
Initially, Yazidah did not believe if her work was voted the fourth best of 10 finalists. At the National Essay Competition, Yazidah made an idea that she gave the title of "Branding dan Eco-Selebgram: Inovasi Media Sosial Berbasis Pertanian guna Meningkatkan Rasa Bangga Pertanian terhadap Generasi Millenial / Branding and Eco-Selebgram: Agricultural-Based Social Media Innovation for Increasing the Agricultural Proud of Millenial Generation".
According to her, the Millenial Generation / Generasi Millenial (GM) today tended to be more active in the cyberspace and rarely contributed to the real activities. Not to mention the current millenial generation tended to like the instant things, smelled of technology, and did not like the exhausting stuff.
"If like this continues, it is feared that the farmers of the future will be destroyed. They are also not interested in the agricultural world that is considered dirty, poor, and others. I therefore innovate to create a media social account of Eco selebgram which contents are Video, Vlog, or pictures that post about the other positive side of the agricultural life. This innovation is aimed at ensuring the media social homepage of the millenial generation is fulled with the agricultural issues as well," she explained.
The Eco-selebgram designed by Yazidah had its own advantages, because there was a branding step to raise the image of the farmers who were only famous for dirty and hoe.
In this branding, Yazidah changed the name of the farmer to the Agripreneur. "The name of the Agripreneur I mean also is to attract the attention of the village youth to be a farmer with the brand of Agripreneur. This name certainly seems more cool and valuable in the eyes of the social community compared to the name of the farmer," explained Yazidah when asked about the advantages of the innovations she offered.
Not only that, on the idea there was also a creative vlog that would be performed by the cast who was appointed to be a selebgram in doing the educational agricultural activities directly with the farmers. "So later the famous selebgrams will be appointed as the role models that have good image and love of agriculture to be imitated by the younger generations which make them as the idols," she closed. (SMH/NM)
