Forestry Researchers IPB Reviewed the Behavioural Factors and Smallholder Pattern for Their Marketing Strategy

Community forestry is an evolving branch of forestry whereby the local community plays a significant role in forest management and land use decision making by themselves in the facilitating support of government as well as change agents. The benefits of community forestry vary from community to community as they each identify their unique values and priorities. Community forests play an important role within Indonesia: while they cover just 2.3 million hectares (in a country with roughly 90 million hectares of forest), these forests support the livelihoods of more than 3.4 million households. Based on the results of previous research, community forestry in the area of West Bogor shows the importance role of community forests in improving the welfare of farmers in rural areas. Public forest partnership pattern provides new hope in the development of community forest enterprises and the improvement of people's welfare.

Three researchers from the Bogor Agricultural Institute (IPB), namely Yulius Hero, Hardjanto and Sri Rahaju of the Forest Management Department of the Faculty of Forestry of Bogor Agricultural University conducted research on the Behavior and Strategy of Smallholder Wood Marketing Pattern.

Marketing research method using Marketing Mix approach (Mix Market), behavioral analysis (behavior) of stakeholders and analysis of marketing strategy using SWOT analysis approach. Based on observations, it was concluded that there are 15 influencing factors on the marketing of people's wood of partnership pattern. Consisting of 4 factors related to products 7 factors related to price, 3 factors related to distribution, and 1 promotional factors.

Behavioural analysis conducted by the research indicated that community forest farmers partnership pattern choose the marketing of wood to Local industry. While intermediary traders choose the marketing of timber into large industries.

The results of the IE Matrix analysis show that the marketing of smallholder timber partnership pattern is in Cell 2 i.e. Growth and Build (Growth and Build) with intensive marketing strategy and integration. SWOT analysis shows IFE and EFE matrices are in quadrant I (one), Strategy SO (Strength-Opportunity) in the form of offensive strategy by using force to exploit opportunities. (Wied)