IPB University Consumer Science Expert Explains the Impact of Adulterated Rice on Household Economy

The issue of adulterated rice circulation has resurfaced. According to Dr Megawati Simanjuntak, an expert in Family and Consumer Sciences at IPB University, the impact of adulterated rice does not only target health but also worsens the economic condition of society, especially low-income groups.

“Adulterated rice is commonly mixed with harmful dyes or bleaches such as Rhodamine B and chlorine in pursuit of profit. These chemicals should not be used in food. Chlorine is even carcinogenic and can increase cancer risk,” she explained.

Regarding its impact on household economy, Dr Mega explained that people tempted by cheap prices actually bear two burdens at once.

“First, financial losses because low-quality rice does not last long, spoils easily, or becomes foul-smelling. Second, health risks that ultimately lead to significant medical expenses,” Dr Megawati stated.

According to her, this situation eventually contributes to a decrease in purchasing power and adds to the economic burden of families. Therefore, the phenomenon of adulterated rice also undermines public trust in the food supply chain, especially products sold in traditional markets.

“When consumers are unsure about the quality of rice they buy, especially in traditional markets, suspicion arises. Upper middle-class consumers may switch to branded products or buy at supermarkets perceived as safer. However, less fortunate people still choose cheap, risky products,” she said.

In addition, this situation not only harms consumers but also honest small traders. They are often affected by consumer distrust even though they are not involved in such fraudulent practices.

“As a result, the gap between businesses and consumers widens,” she emphasized.

Regarding consumer protection, Dr Megawati stressed that the government actually already has regulations such as the Consumer Protection Law (Law No. 8 of 1999), as well as oversight from the Food and Drug Supervisory Agency (BPOM) and the Food Security Agency. However, implementation in the field is still considered suboptimal.

“Supervision is still limited and inconsistent. Many cases only come to light after going viral on social media. Besides strengthening supervision, education for society is also very important so consumers become more aware and protected,” she concluded. (AS) (IAAS/EXC)