Indonesia Has a Big Hope in Developing Agriculture Marketing

Department of Agribusiness, Faculty of Economy and Management (FEM) Bogor Agricultural University (IPB) held a Purnabakti (an event to honor staffs' service period) for two lecturers, Dr Ratna Winandi Asmarantaka and Dr Juniar Atmakusuma, and one teaching staff, Mrs. Masiroh.

The Purnabakti event combines family with scientific atmospheres, especially in marketing sector, which is the competence of Dr Ratna Winandi Asmarantaka and Dr Juniar Atmakusuma.

Dr Anna Fariyanti, the convenor of Purnabakti said that this event was held as a form of appreciation from Agribusiness Department to retired staffs. Dr Juniar Atmakusuma started his retirement on February 1st 2018, while Dr Ratna Winandi Asmarantaka and Mrs Masiroh started their retirement on August 1st 2018.

On that occasion there was also a seminar held with the theme "Agriculture Marketing Evolution". Agribusiness Department of IPB invited Ir Arlinda, MA, General Director of  National Export Development. This event also invited speakers from Agribusiness Department, which are Dr Bayu Krisnamurthi and Dr Harianto, Dr Handito Hadi Joewono (Committee Head of KADIN Indonesia Export Development and Chief Strategy Consultant Arrbey), and Prof Dr Ujang Sumarwan (Faculty of Human Ecology Dean).

"Actually we are a big nation, it's up to us to utilize the potency that we have to take part in international trade. We from the Ministry of Trade has a mission to reach non-traditional markets. To open market access, government has done several agreements in order to support Indonesia exports. We hope that IPB students will not only contribute by being civil servants, but also entrepreneurs," says Dr Anna Fariyanti.

Dr Anna Fariyanti also hopes that development in marketing knowledge can be passed on by young generation, in theory and practice. "We hope that ideas told in theory or practice can be a reference in developing agriculture marketing in Indonesia," she closes.