Mahasiswa Kembangkan Aplikasi DrinkCo
The industries in which the company operates are extremely competitive with narrow profit margins. The Company’s Retail food business faces competition for customers, employees, store sites, products and in other important areas. In the food industry, there’s a significant lag between acknowledging the need for technological innovation and actual adoption. Historically, companies in this value network have not been early adopters of business enabling solutions. The problem of market competitiveness is a serious challenge for the food industry, especially the soft drink industry. Market size, growth rate and overall profitability are three economic indicators that can be used to evaluate the soft drink industry. Logistics.
As supporting business in soft drink business, has a complex role in managing the flow of goods, services and related information. High logistics performance can contribute to increase operational efficiency, improve accessibility to international network and increase trade volume. The more efficient the logistics management, the smaller margin logistics costs in the goods or services purchased by consumers. High logistics costs are a problem for any economy as it makes products and services less competitive, while foreigners will think twice before investing in the country. Despite the Indonesian government being eager to push for infrastructure development, the logistics performance in Indonesia has not been satisfactory. They cannot meet the needs of its customers, they don’t provide satisfaction for customers. Efforts are needed to develop effective and efficient distribution system using supply chain management (SCM) concept. Supply Chain Management (SCM), an integrated application that provides information on procurement of products and services required by the company.
Supported by his four other colleagues, Fakih Arya, student of the Faculty of Agricultural Technology of Bogor Agricultural University (FATETA IPB) looking for the the solution for this logistics problem by creating an application to facilitate the exchange of information between suppliers and resellers and facilitate supply chain activities. The innovation they created was "DrinkCo". It is the Supply Distribution Management Application for softdrink products. It uses the DBE (Digital Business Ecosystem) with SCOR method for its impementation.
"Several problems that occur in the soft drink industry are as follows: (1). The products are not distributed effectively; (2). Distributors and manufacturers that do not share knowledge have more difficulty in meeting customers' expectations; (3). Constraint in the timeliness delivery and product quantity; and (4). The operational costs and the amount of time required from the receipt of an order to when this order is completed is too expensive "said Fakih.
Digital Business Ecosystem (DBE) is a network of buyers of suppliers and products of a particular production / service aimed at creating an organization network to support cooperation and development of technology and business models. The goal, is to facilitate the exchange of information between suppliers and resellers in a structured network. The SCOR (Supply Chain Operation Reference) method is the efficient integration of suppliers, entrepreneurs, warehouses and other storage areas to be distributed with the right quality, location and time to minimize costs for customer satisfaction. Expected by implementing DBE, SCOR supply chain and method can provide prompt and precise request information.
It is expected that the Applications created the group will improve the timeliness and number of shipments. In addition, it will determine the best delivery routes in order to reduce costs and operating time. For the time being we are in the process of identifying current problems, system design, application development. Whereas for testing and final evaluation of the Application will be carried out to select the best route for prospective distributors and to forecasting the demand. (Wied)
