Domestic Product: Not Enough Love, But Should Buy

Bogor Agricultural University (IPB) along with Performax organized Agrinex Expo in 2013 (5/4). This Agrinex Expo had the promotional and educational purposes agribusiness expo. In addition, the expo aimed to open access to product, access to government policy, and access to consumer feedback. Agrinex Expo 2013 was opened by the Coordinating Minister, M. Hatta Rajasa. The event was also attended by Minister of State Owned Enterprises (SOE), Dahlan Iskan.   

 

Agrinex Expo which had been held seven times was done because of the impact of sustainability of this Agrinex Expo toward the perpetrator of UKM Agribusiness sector in attracting the attention of the government and society. “Horticultural actor is the actor who is the most because the people who have less land can try to be in horticulture, and their products can reach the market which requires the government’s support,” said Chairman of the Organizing Committee, Ir. Rifda Ammarina. 

 

Ir. Rifda Ammarina supported what was presented by M. Hatta Rajasa that in his speech to the community for support and love of local agricultural products. M. Hatta Rajasa stated that the campaign “I Love Domestic Product” was the high strength to withstand the pressures from imported products. However, love was not enough the important thing was to buy.

             

This Agrinex Expo 2013 showed more innovations on processed agricultural product because the processed agricultural products were considered to have a longer durability compared to unprocessed or raw agricultural products. “PKBL builds more partnerships with small processing industry, because of that in this Agrinex new issues arise after the product is manufactured. Markets that sustain the market due to the crude processing industries that have a shorter lifetime and the ability to lower distribution,” said Ir. Rifda Ammarina. (RF)