A Fragrant Solution for Sensitive Skin, IPB University Student Team Creates Alcohol Free Perfume Stick

The local fragrance industry has welcomed a unique innovation targeting a specific market. Through the brand Timeless by Six, a team of students from the School of Business (SB) at IPB University has introduced a perfume in the form of a balm stick that is completely alcohol free, vegan, and eco-friendly.

This innovation stemmed from observations made by Nasilatu Tazkiya, an SB IPB student, and her team regarding the highly saturated conventional perfume market. The balm stick format was chosen because it blends seamlessly with the skin and is more practical for travel. Additionally, the absence of alcohol makes it a safe choice for those with sensitive skin, people with allergies, and even toddlers.

The main advantage of Timeless by Six lies in its use of natural ingredients. As a substitute for alcohol, the team uses a higher concentration of essential oils to ensure the scent remains captivating and long lasting when applied to pulse points.

“We want to address the specific needs of consumers who have struggled to find perfumes due to sensitive skin or alcohol allergies. Through the balm stick format, the resulting scent feels more personal because it blends directly with the skin,” said Nasilatu Tazkiya.

The name “Timeless” was chosen with the hope that each fragrance variant created would leave a lasting impression on its users. One of its flagship variants, Wonderland with its fruity aroma, is particularly popular due to its soft and fresh scent.

Support from the Student Entrepreneurship Program (PMW) has had a significant impact on packaging and marketing strategies. The team is now focused on developing aesthetically pleasing packaging, complete with additional accessories such as keychains to enhance the product’s value as a lifestyle item.

“Through the mentoring at PMW, we’ve received a lot of input regarding business sustainability. Moving forward, we plan to develop masculine and unisex scent variants, as well as explore collaboration opportunities with other beauty brands,” she added.

The launch of Timeless by Six proves that innovation in the creative industry isn’t always just about new scents, but also about comfort and safety of use for people from all walks of life. (MW) (IAAS/WSG)