IPB University Students Design Halal Tourism Model in Padang


Three IPB University students who are members of the Student Creativity Program in the field of Social Research and Humanities (PKM-RSH) conducted research on tourism conditions in the Padang City, West Sumatra. They researched the tourism potential in the area for halal-based tourism or better known as halal tourism.

The PKM-RSH IPB University team consists of Ananda Putri from the Agribusiness Department, Faculty of Economics and Management (FEM), Al Fikri Mulariano Tifa from the Actuarial Department, Faculty of Mathematics and Natural Sciences (FMIPA) and Rahmat Qodri from the Statistics and Data Science Department, FMIPA. They are under the guidance of Dr. Burhanuddin.

The tourism objects studied are Padang Beach, Siti Nurbaya Bridge and Air Manis Beach. Fikri, one of the team members explained, these objects are the most popular and iconic tourist attractions in the city of Padang.

“Tourism management here is quite good. But we need to go down directly to see what the tourism conditions are like and identify the preferences of tourist visitors as suggestions for further development,” he continued.

According to him, there is something new in this research. Namely carrying out the development of halal tourism through strengthening the Micro, Small and Medium Enterprises (MSME) sector around Padang City tourism.

Fikri said that the Padang City Government was intensively developing tourism. This is because tourism is the largest contributor to Regional Original Income (PAD) apart from education and trade.

"We have carried out several tourism development plans in 2020. Unfortunately, this program is hampered by the refocusing of COVID-19 funds that has occurred so far. The development is postponed until conditions improve again,” said Yet, Head of the Data Collection Section, Padang City Tourism and Culture Office.

Meanwhile, according to the observations of Fikri and his team, there are several things that need to be improved in the development of halal tourism in the city of Padang. Such as the safety of Muslim tourists, service friendliness, easy access to worship, the convenience of toilets, adequate transportation access and also the convenience of lodging.

Suggestions for the development of halal tourism also emerged from visitors. According to them, the development does not have to build a new mosque. The government can repair the mosque in order to make it more suitable for use, both the building and the toilet.

"Also make sure that every food vendor processes halal food and is given a halal sign so that Muslim tourists can more easily choose food," said HR, one of the visitors at the Siti Nurbaya Bridge tour.

Fikri hopes that the results of this research can be the basis for consideration of the Padang City government in developing empowerment programs needed by MSMEs, especially those around halal tourism destinations. The development will continue until the City of Padang has succeeded in becoming the Center for Halal Tourism in Indonesia. (**/Zul) (IAAS/BLA)



Published Date : 15-Sep-2021

Resource Person : Al Fikri Mulariano Tifa

Keyword : IPB Students, Halal Tourism, MSMEs, Padang City

SDG : SDG 4 - QUALITY EDUCATION, SDG 10 - REDUCED INEQUALITIES, SDG 12 RESPONSIBLE CONSUMTION AND PRODUCTION